NAXOS EN ESPAÑOL PRESENTS OUR MUSIC PROJECT
September 8th 2020.- In honor of Hispanic and Latin American Heritage Month in the United States, Naxos en Español, a division of Naxos of America, is pleased to announce the launching of Proyecto Nuestra Música (Our Music Project). Hispanic and Latin American Heritage Month is celebrated in the United States between September 15th through October 15th. This month is set to recognize the contributions, achievements and influence of Hispanic and Latin Americans in the United States.
The Our Music Project is one of the largest initiatives ever launched by Naxos of America, not only for its expansive geographical reach, but also through the participation of 32 top Latin American artists and several organizations, both public and private across Latin America.
The Our Music Project is a collection of four playlists with works by Latin American composers from different eras and styles. The project’s objective is showcasing the musical richness of the region. These four playlists will be updated regularly as Latin American content albums appear, always offering an updated view of the Latin American music scene.
The four playlists collect a total of 210 tracks: Our Music (54). mostly dedicated to orchestral works with some chamber pieces; Our Piano (56) and Our Guitar (46), with classical compositions for these instruments; and Our Traditional Music (54), which features folk pieces with Latin American roots from albums of the prestigious label Arc World Music.
The four playlists represent composers from 16 Latin American countries: Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, United States (Puerto Rico), Guatemala, Mexico, Paraguay, Peru, Uruguay and Venezuela.
All four playlists will be available on the most frequently used platforms in Latin America: Spotify, Apple Music, Pandora, and YouTube.
To highlight Our Music Project, Naxos en Español invited 32 Latin American composers, artists and conductors to record video clips in which they send a message about Latin American music. From September 15 to October 15, these messages will appear daily on Naxos en Español’s profiles on Facebook, Instagram and Twitter, which have had more than 130,000,000 impressions so far in 2020.
The 32 participants who kindly recorded video clips for the Our Music Project are:
On the playlist Our Music (12):
Esteban Benzecry (Argentine composer), Pablo Boggiano (Argentine conductor), Tomás Cotik (Argentine violinist), Juan Sebastián Delgado (Argentine cellist), Sebastián Zubieta (Artentine composer), Fábio Brum (Brazilian trumpeter), Brasil Guitar Dúo (Douglas Lora and Joao Luiz), Gustavo Rivero Weber (conductor), Hebert Vázquez (Mexican composer), Miguel Harth-Bedoya (Peruvian conductor), Giancarlo Guerrero (American conductor, born in Nicaragua) and Roberto Sierra (Puerto Rican composer).
On the playlist Our Piano (10):
Fabio Banegas (Argentine pianist), Mirian Conti (Argentine pianist), Sonia Rubinsky (Brazilian pianists), Yamilé Cruz Montero (Cuban pianist), Jorge Federico Osorio (Mexican pianist), Leticia Gómez-Tagle (Mexican pianist), Claudia Corona (Mexican pianist), Claudio Constantini (Peruvian pianist), José Ramos Santana (Puerto Rican pianist), and Gabriela Montero (Venezuelan pianist).
On the playlist Our Guitar (6):
Pedro Aguiar (Brazilian guitarist), Fabio Zanon (Brazilian guitarist), Dúo Villa-Lobos (Edwin Guevara, Colombian guitarist, and Cecilia Palma, Venezuelan cellist), Alí Arango (Cuban guitarist), Cecilio Perera (Mexican guitarist), and Pablo Garibay (Mexican guitarist).
In the playlist Our Traditional Music (4): Ceumar (Brazilian singer), Niyireth Alarcón (Colombian singer), Marta Gómez (Colombian singer) and Rafael Energía Dominicana (Dominican singer).
Likewise, as part of the Our Music Project, the podcast of Naxos en Español will present an interview, divided into two parts, with Mexican maestro Sergio Vela, who has been director of the Opera de Bellas Artes, director general of the Festival Internacional Cervantino, director general of music of the National Autonomous University of Mexico (UNAM) and president of the National Council for Culture and the Arts (Conaculta). Currently, maestro Vela is director general of Art and Culture Grupo Salinas.
A total of 10 government institutions, civil associations, cultural centers and digital magazines will collaborate by sharing on their social profile the content of the Our Music Project: Música Clásica Buenos Aires (Argentina), Héritage Hispanique Québec (Canada), Música Clásica Chile (Chile), Concertante (Colombia), Latin American Music Center, part of the Rome School of Music, Drama and Art of the Catholic University of America (USA), Arte y Cultura Grupo Salinas (Mexico), the Consulate General of Mexico in San Diego (Mexico), the Mexican Cultural Institute – Washington DC (Mexico). Música en México (Mexico), Mexicana de Arte (Mexico).
Our Music Project will be replicated by Naxos Brazil, adapting it to the audiences of that country. Naxos Brazil will upload to its Spotify profile the four playlists adding Brazilian artists and will promoting in Portuguese among the artistic and academic communities related to classical music, as well as magazines and specialized audiences.
Our Music Project will also have presence in Canada. Naxos en Español will present it at launching of the Hispanic Heritage Month in Québec, an event organized by Héritage Hispanique Québec to celebrate Latin American culture. Héritage Hispanique Québec is a non-profit organization based in Montreal that supports the Latin American community.”
NOTES FOR EDITORS:
About Naxos Records
Founded in 1987, Naxos is the world’s leading classical music company for the extension of its catalog, the number of new releases and the volume of commercialization of albums from other independent labels.
Under Naxos Records brand, the company has produced more than 10,000 classical music albums adding every year approximately 200 new recordings made in different countries. Naxos has followed the strategy of producing new repertoire, never recorded before, with artists of exceptional talent and at an affordable price.
In addition to recording albums, Naxos is the world’s largest distributor of classical music and opera with 13 branches in North America (United States and Canada), Europe, Asia and Australia. It has a powerful multi-language marketing and distributes more than 750 independent record labels globally.
About Naxos en Español
The mission of Naxos en Español is to bring the best music to the Spanish-speaking world.
Its objectives are:
- Make it easier for Spanish-speaking audiences of all ages to learn, enjoy and experience good music.
- Present Spanish-speaking audiences with albums, videos, interviews, and playlists by Ibero-American artists and composers.
- Be a source of information on the works of the greatest classical composers and artists in history, in a way that is understandable and relatable to Spanish-speaking audiences.
- Transmit the knowledge of the musical and cultural expressions that enhance the countries of Ibero-America.
Digital tools of Naxos en Español:
- Social media. Naxos en Español is on Instagram with more than 40,000 followers, on Facebook with more than 16,000 followers, and Twitter where we are growing rapidly. In all three accounts we have had more than 130,000,000 impressions from January to August, 2020.
- Website. It is a space to inform about new albums produced or distributed by Naxos, as well as comments and reviews about albums. The site address is https://naxosenespanol.com/
- Podcast. In the podcast Naxos, Naxos en Español presents bimonthly episodes giving context to new albums, as well as interviews to artists and composers. This podcast can be heard on major platforms such as: Spotify, Google Podcasts, Apple Podcasts, iHeart and Libsyn.
- Spotify. Naxos en Español has a profile on Spotify with several playists designed especially for the Ibero-American market. The titles range from My first albums of Mozart and Beethoven’s Best, to Valses for Quinceañeras. Likewise, some of the Naxos playlists in Spanish are found in Apple Music, Pandora and Deezer.
- Youtube channel, where Naxos en Español´s playlists, videos and podcasts curated for Spanish-speaking audiences are located.
- Newsletter (free subscription). The Newsletter of Naxos en Español is published at the beginning of each month to disseminate news as well as information about new releases.
For more information, please contact:
Blanca Llamas, National Publicist, firstname.lastname@example.org
María Cortina-Borja, Coeditor, Naxos en Español, email@example.com
Philippe Adelfang, Coeditor, Naxos en Español, firstname.lastname@example.org